About Michelle

Michelle Hoover, Founder and Principal of Baem Leadership, is a leadership-development strategist, facilitator, consultant, and coach. She and her teams have designed, delivered, and facilitated talent-development programs for more than 15,000 learners across five continents in her 14 years in leadership and management development. Michelle has worked with Fortune 500 companies in a variety of industries, including professional and financial services, technology, consumer goods, beauty, and luxury. She also served as a leader in a venture-backed educational startup, working as General Assembly’s first product leader for the company’s corporate training division, developing the core strategic asset on which Adecco's $400M acquisition of the company was based.

Prior to founding Baem, Michelle established the Leadership and Learning function at Audible, an Amazon company, launching the company’s first suite of management-development learning initiatives. She led two years of 100 percent year-over-year growth at General Assembly overseeing four global functions responsible for product and service quality in the delivery of online and in-person learning programs on leading and operating in the digital age. Michelle has also served as Director of Executive Education for the Beijing-based Cheung Kong Graduate School of Business – Americas, and before that spent eight years in several roles at Duke Corporate Education, at the time the number-one provider of custom executive education as ranked by the Financial Times and BusinessWeek.

A former newspaper reporter and editor, Michelle earned her B.A. in journalism from Penn State University and her Ed.M. in higher education from Harvard University, where she focused on organizational and leadership theory. She lives in New York, where she enjoys Hamilton, Central Park, and soaking up creativity, motivation, and energy that emanate from the city.

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Speaking Engagements:

"Leadership in the Digital Age: Shaping 21st Century Corporations through L&D"
CLO Exchange, San Diego, CA, 2015

"Strengthening Agency-Client Relationships Through Strategic Skill-Building"
Talent 2030, New York, NY, 2015

"Behavioral Learning Labs: From Insight to Action!"
Learning 2011, Orlando, FL, 2011


Workplace Big Five
Leadership Versatility Index
Blanchard Situational Leadership
ICF-certified Certified Professional Coach (in progress)