About Baem


“Baem” is the Korean word for snake.

The snake is an animal that has long had negative associations, especially that of fear. But instead of preventing us from taking a chance, our fears should be viewed as opportunities for evolution and transformation. Leaders — all humans, really — can grow only by acknowledging their fears and breaking through them. Baem is my salute to that long-standing truth.

The relevant symbolism of the snake extends beyond fear, however. My mother and grandmother explained the significance to me when I was a child:

As a person born in the year of the snake, they told me I would be inclined to pursue wisdom, listen to my intuition, and continuously sharpen my mind. These were abstract proclamations for an 8-year-old. Though I never forgot their words of encouragement, I only recently realized how true they are for me.

My career in leadership development has been one of the most rewarding experiences of my life. I’ve had the opportunity to help thousands of people all over the world get smarter about their individual strengths and opportunities as leaders. I’ve helped companies reposition themselves through their people in periods of change, whether in the financial crisis of 2008 or the sweeping, omnipresent forces of digital transformation. I’ve led teams in a fast-moving startup, where clarity was elusive and ambiguity the norm.

All these experiences have required me to get smarter, rely on my experience-driven instincts, and never stop learning — behaviors rooted in my ophidian heritage.

All leaders are continuously challenged to become wiser, deepen their trust in their guts, and grow their expertise. These universal qualities serve all leaders equally, regardless of their current station or situation. And that is why Baem exists. We thrive in helping people realize their potential through their pursuit of knowledge, growth, and evolution amid the complexity of the world in which we live.

That potential exists in you and your colleagues, and we will eagerly work through the intricate issues you’re facing to realize it. Our business is the betterment of people. If you are considering a talent-development initiative and would like to learn more about how Baem Leadership could help, reach out for a complimentary consultation. We’d be delighted to hear from you.

My very best,


Baem Leadership, Principal