A Letter from Michelle

“Baem” is the Korean word for snake.
The snake has long been associated with fear and discomfort. Fear often prevents us from taking a chance. What if we viewed our fears as opportunities for evolution and transformation? Leaders, and really all humans, can grow by acknowledging their fears and breaking through them. Baem is my salute to that long-standing truth.

The relevant symbolism of the snake extends beyond fear, however. My mother and grandmother explained the significance to me when I was a child:

As a person born in the year of the snake, they told me I would be inclined to pursue wisdom, listen to my intuition, and continuously sharpen my mind. These were abstract proclamations for an 8-year-old. Though I never forgot their words of encouragement, I only recently realized how true they are for me.

My career in leadership development has been one of the most rewarding experiences of my life. I’ve had the opportunity to help thousands of people all over the world get smarter about their individual strengths and opportunities as leaders. I’ve helped companies reposition themselves through their people in periods of change, whether in the financial crisis of 2008 or the sweeping, omnipresent forces of digital transformation. I’ve led teams in a fast-moving start-up, where clarity was elusive and ambiguity the norm.


All these experiences have required me to get smarter, rely on my experience-driven instincts, and never stop learning — behaviors rooted in my ophidian heritage.

All leaders are continuously challenged to become wiser, deepen their trust in their guts, and grow their expertise. These universal qualities serve all leaders equally, regardless of their current station or situation. And that is why Baem exists. We thrive in helping people realize their potential through their pursuit of knowledge, growth, and evolution amid the complexity of the world in which we live.

That potential exists in you and your colleagues, and we will eagerly work through the intricate issues you’re facing to realize it. Our business is the betterment of people. If you are considering a talent-development initiative and would like to learn more about how Baem Leadership could help, reach out for a complimentary consultation. We’d be delighted to hear from you.

My very best,

Baem Leadership, Principal

About Michelle

Michelle Y. Hoover launched Baem Leadership so she could advise the world’s top executives and founders, equipping them to become more astute and agile across increasingly fluid business situations. With a sense of humor and accumulated wisdom, Michelle ushers her clients through complex processes and challenging revelations. Always focused on accelerating performance, she helps senior leaders understand where their current performance resides, then guides them through aligning company talent to make their most audacious goals achievable. Each client emerges stronger, more agile, and with a renewed passion for their work.

Michelle is currently writing a book on First-Generation rofessionals, leaders who build their careers without inherited professional precedent. Drawing on her own experience and two decades of advising senior leaders, the book explores how first-generation identity shapes ambition, risk, and leadership style. She publishes related writing and ideas-in-progress through her Substack, First-Gen Rising.

An accomplished leadership development strategist, advisor, and executive coach, Michelle’s own expertise straddles the worlds of business and education, a combination that lends her work a potent one-two punch. Her business acumen gives her an unmatched depth of understanding in the corporate world, enabling her to see any systems at play today and identify how they can be leveraged for positive change in the future. Her executive education background gives her an acute ability to strategically address the structural and interpersonal issues that plague modern companies. A trusted thought-partner to CEOs and business visionaries, Michelle’s work consistently yields profound results. Michelle has designed, delivered, and facilitated talent development programs for more than 75,000 leaders across five continents in her 20 years in leadership development. She is passionate about the process of learning, always ensuring her clients are prepared to listen deeply and embrace personal transformation. Working with her means never cutting corners; each leader she counsels learns to be open and honest about their individual strengths and opportunities.

Prior to founding Baem, Michelle established the Leadership and Learning function at Audible, an Amazon company, launching the company’s first suite of management-development learning initiatives. Before that, she led two years of 100 percent year-over-year growth at venture-backed educational startup General Assembly, overseeing four global functions responsible for product and service quality in the delivery of online and in-person learning programs. Michelle also served as Director of Executive Education for the Beijing-based Cheung Kong Graduate Graduate School of Business and spent eight years holding several roles at Duke Corporate Education, at the time the No. 1 provider of custom executive education as ranked by Financial Times and BusinessWeek.

A First-Generation Professional (FGP) herself, Michelle increasingly focuses Baem’s work on developing and supporting emerging leaders. She recognizes FGPs as a motivated and hardworking group that will represent an increasing percentage of the talent market. Michelle believes any company prepared to embrace the positive opportunities created by this category of employees will gain a huge competitive advantage. She’s excited to support these forward-thinking organizations and the individuals who lead them.

A former newspaper reporter and editor, Michelle earned her B.A. in journalism from Penn State University and her Ed.M. in higher education from Harvard University, where she studied organizational and leadership theory. She lives in Connecticut with her partner and his 8,000-piece vinyl collection, navigating life after Manhattan with curiosity and good humor.

Selected Speaking Engagements

National Association for Law Placement (NALP) Annual Education Conference
Upcoming presentation

From Campus to Career: Addressing First-Gen Students’ Needs for Success
NACE, Philadelphia, PA, 2025

Leadership in the Digital Age: Shaping 21st Century
Corporations through L&D

CLO Exchange, San Diego, CA

Strengthening Agency-Client Relationships Through
Strategic Skill-Building

Talent 2030, New York, NY

Behavioral Learning Labs: From Insight to Action
Learning, Orlando, FL


Professional Certifications & Assessments
ICF Professional Certified Coach (PCC)
Hogan Assessments
Leadership Versatility Index
Birkman Method